Affiliate Disclosure

Last Updated: 2026

Our Affiliate Relationships

Faye and Lou (fayeandlou.co.uk) is a participant in affiliate marketing programmes with various online casino and betting operators. When you click on links to these operators from our website and complete qualifying actions, we may earn affiliate commissions at no additional cost to you.

How Commissions Are Earned

We generate revenue through affiliate partnerships with non-Gamstop betting sites and online casinos featured on our platform. This means we receive a commission when users access these sites through our referral links. These commissions help us maintain and improve our website content and services.

Editorial Independence

Affiliate commissions do not influence our editorial rankings, reviews, or recommendations. Our casino and betting site reviews are based on independent analysis of factors including game variety, user experience, security, licensing, and customer service. We maintain editorial integrity and do not rank or recommend sites based on commission amounts.

Identifying Affiliate Links

Affiliate and sponsored links on fayeandlou.co.uk may be clearly marked with:

• "Affiliate Link" or "Sponsored" labels
• Distinct visual indicators or buttons
• Direct references within article text indicating commercial relationships

Not all links on our site are affiliate links. Some are informational references without commercial relationships.

Regulatory Compliance

This affiliate disclosure is made in compliance with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and relevant UK consumer protection regulations. We are committed to transparent advertising practices and declare all material connections with affiliate partners.

Your Responsibility

We encourage you to:

• Read all terms and conditions of any casino or betting site before signing up
• Gamble responsibly and only with money you can afford to lose
• Review operator licensing and regulatory status independently
• Use our reviews as one factor in your decision-making process, not the sole basis
• Contact us if you have concerns about our affiliate relationships or content accuracy

Contact Information

If you have questions about our affiliate disclosure or wish to report concerns, please contact us through the information provided on fayeandlou.co.uk.